In 2023, SEO is not a new term for businesses. Every business would have seen, read, or heard about it. SEO is not about doing it, it is a matter of how you do it! Over the years there have been strategies that have been forgotten, and strategies that are still followed. Only an expert in the field would know about it all. 


At Digital Radium, we have years of experience in implementing SEO strategies. As a leading SEO Services Company in St. Louis, we have helped businesses of various industries around the world with our exceptional SEO services. With our experience, we have seen strategies that have been around. Here are some of them. 


Some Old SEO Techniques 

  • Keyword Stuffing:
    • Overloading web pages with excessive keywords in an attempt to manipulate search engine rankings.
    • Why It’s Outdated: Search engines have become more sophisticated and can recognize natural language. Keyword stuffing is now penalized as it leads to a poor user experience.


  • Hidden Text and Links:
    • Placing text or links on a page that is invisible to users but can be detected by search engines.
    • Why It’s Outdated: Search engines have algorithms that can identify hidden text and links. Such practices are considered deceptive and can result in penalties.


  • Link Farms and Link Schemes:
    • Creating or participating in link farms or schemes to artificially inflate the number of backlinks to a website.
    • Why It’s Outdated: Search engines now prioritize the quality of backlinks over quantity. Link schemes are against search engine guidelines and can lead to penalties.


Some New SEO Techniques 

  • Mobile-First Indexing:

Due to the increasing use of mobile devices, Google has shifted towards mobile-first indexing. Ensure that your website is responsive and provides a seamless experience on mobile devices. Mobile optimization includes responsive design, fast loading times, and mobile-friendly content.

  • User Intent Optimization:

Google has become more focused on understanding user intent. Tailor your content to meet user needs by creating high-quality, relevant, and comprehensive content. Consider the intent behind specific keywords and align your content accordingly.


No matter how the strategies or technologies change, As a leading SEO services company in St. Louis, we keep up with the changing trends and guide businesses to increased visibility and customers. So Why wait? Contact us today to get a free 30-minute SEO consultation!